On classifications and typologies (2)
Several web user typologies are emerging. Ofcom identifies 5 types of social networkers, while Palfrey proposes 2 types of web users. Bloggers are many types. Continue reading →
View ArticleOn classifications and typologies (3)
Marketers and politicians are successfully using typologies to target and connect meaningfully with their customer and voter bases and to 'convert' them. Continue reading →
View Article“Women in tech”: what gives?
(Long post alert!) The meme is old but the current phase may well have started with Tereza’s idea of starting an XX Combinator, an incubator for women entrepreneurs. New York based VC, Fred Wilson gave...
View ArticleBrands and the coattails of success
“TAG Heuer congratulates its beautiful rebel – MC Mary Kom into the Semi Finals of the 2012 London Olympics. The glamorous TAG Heuer Woman shares Mary’s restless and rebellious nature. Like her, she...
View ArticleThe age of un-empathy
“My Spotify drains my phone battery”, she said. “Do you listen to it on streaming or offline?”, I asked. “Why, yes I do listen to it on streaming!” “So you see both the 3G access you are using and the...
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